Why let brands lie?

Buy authentic products with verified sustainability.

Get the complete truth.

See how you can digitally trace the end-to-end journey of a product in one place.

SEE THE TRUTH

Discover the power of every purchase.

When you buy a product whose sustainability story is verified, you:

Encourage brands that are truly sustainable

Create opportunities for a circular economy with maximum use and minimum wastage

Help people from diverse backgrounds, working towards a sustainable future

DISCOVER

Know the person behind the product.

Get the human side of every product - who made it, what inspired it and how it will make a difference to their lives and those around.

Hear real stories.

I really wanted to support my local people and it gives me that social connect. I am really glad I am able to do that with the information I get here.
- Sindhu