Our LYF’s Vision
A transparent, sustainable and conscious world for many lifetimes -
Where every brand makes a positive impact and every consumer makes an empowered choice.
Our LYF’s Mission
Bringing together sustainable brands and conscious consumers -
To strengthen the possibilities for a circular economy.
Our LYF’s Vision
A transparent, sustainable and conscious world for many lifetimes -
Where every brand makes a positive impact and every consumer makes an empowered choice.
Our LYF’s Mission
Bringing together sustainable brands and conscious consumers -
To strengthen the possibilities for a circular economy.

Our LYF Goals
LYFTIME began with a need to bring transparency, truth, ease and efficiency to a world of chaos, claims and consumerism. We wanted to help brands and consumers capture end-to-end information about products seamlessly.

Abhinov Asokan
Head of Business
Having witnessed the practices of various industries first-hand, Abhinov is a strong advocate for creating a more ethical and sustainable world. He believes that conscious consumerism is the way forward and that collectively, each individual can create a positive impact on our people and our planet.


Harikrishnan KS
Head of Design
Hari has been working in the world of design for several years and has observed how meaningful design can transform the way in which people live. He believes that design is at the core of creating more avenues that help people make more conscious and informed decisions for a sustainable world.


Humans of LYFTIME
The ones dedicating their LYF to create sustainably
Olivia Rubens
Owns a knitwear designer label that puts people and the planet at the heart of each product

Harri
Founder of a London-based menswear label that focuses on craft, cultural authenticity and innovation.
